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Electronic discussion groups provide a forum in which to enhance the exchange of information between university researchers, extension agents and specialists, students, and their clientele; farmers, wholesalers/brokers, retailers and direct marketers as well as other colleagues in the same field. Three electronic discussion groups; Apple-Crop-Mg, Veg-Prod-Mg, and Direct-Mkt have been implemented and have been extremely effective in providing a unique forum for the sharing of knowledge. Over 400 subscribers are on-line with these groups from more than 30 states, four Canadian Provinces and three other countries. Participant surveys cite the ease of use, the timeliness of replies (often within 24 h), the ability to glean timely information for files and newsletters. These groups have been a valuable communication tool reaching a broad audience rapidly and cost effectively.

Utilizing Electronic Mail List Discussion Groups on the Internet to Enhance Communication in Specific Commodity Groups