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Landscape architects occupy a strategic position in the landscape industry; yet, they have not been generally considered an important customer group by nurserymen. They influence selection of plant material for commercial, government, and residential landscapes and are generally the first to know what will be in demand. A recent survey of Georgia landscape architects found they specify $85 M of plants. This compares to the $200 M estimate for the 1989 wholesale value of nursery stock produced in Georgia. In addition, 60% of the landscape architectural firms influence which production nursery supplies plants by determining or recommending the production nursery where the landscape contractor obtains plants. More importantly, 92% of the large firms, which account for 67% of the dollar value, are involved in selection of the production nursery. The results provide the first quantitative estimate of the influence of landscape architects on nurserymen and suggest that nurserymen should view landscape architects as important customers.

LANDSCAPE ARCHITECTS AND THE DEMAND FOR PLANT MATERIAL