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Vytautas Dikcius, Professor, Faculty of Economics, Vilnius University (Vilnius, Lithuania); Indre Pikturniene, Associate Professor, Faculty of Economics, Vilnius University (Vilnius, Lithuania); Vilmante Pakalniskiene, Associate Professor, Faculty of Economics, Vilnius University (Vilnius, Lithuania); Eleonora Seimiene, Lecturer, Faculty of Economics, Vilnius University (Vilnius, Lithuania); Monika Kavaliauske, Lecturer, Faculty of Economics, Vilnius University (Vilnius, Lithuania); James Reardon, Professor, Faculty of Economics, Vilnius University (Vilnius, Lithuania)

marketing ì menedžment ìnnovacìj

The impact of parents’ technology readiness and their susceptibility to interpersonal influence on adolescents’ participation in parental decision making to purchase technological products