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Erika Seres Huszárik, PhDr., PhD. candidate, assistant professor, Assistant professor of marketing and economics, Department of Economics, Faculty of Economics, J. Selye University (Komárno, Slovakia); László Józsa, Prof. Dr., CSc., professor, Professor of marketing, Department of Economics, Faculty of Economics, J. Selye University (Komárno, Slovakia); Andrej Hevesi, Mgr., PhD. candidate, assistant, Department of Foreign Languages, Faculty of Economics, J. Selye University (Komárno, Slovakia)

Client groups in the early stage of the lifecycle of business relationships on the advertising market