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This study discusses particularly the perception of three stockholders regarding the physical effects of second home tourism in rural Iran. The study seeks to examine the perceptions of second home tourism within local communities; on the base of a sustainable development approach. The research has been done on the base of descriptive and exploratory methods. Sample of 120 individuals (residents and tourists) were selected by using a stratified random method. Besides, all local administrators that were 6 people participated in interviews and they completed the questionnaires. The validity data of questionnaire was 0.8 which is reliable. For analyzing the data we used descriptive methods by SPSS software. The findings show that second home tourism, particularly in mountainous areas, can lead to unsustainability by leaving negative effects on the physical environment of villages, so applying the land use zoning strategy and design the guidelines for sustainable development can be useful to achieve rural sustainable development.

CHALLENGES AND OPPORTUNITIES OF SECOND HOME TOURISM DEVELOPMENT IN THE MOUNTAINOUS REGION