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The purpose of this paper is aims to investigate no aperant cola war existing between cocacola and pepsi campared with other majer markets in the world.and explore the factors that help turkish people to choose cola as a soft drink. The study show that there is potential in the Turkish market and the consumers are not fully loyal to Coca Cola, since a unit change in Coca Cola’s Brand/Advertising Communication can bring about significant decrease in their chances for being chosen by the consumer which shows that there is still room for improvement from Coca Cola on that part. Indicating that in the Turkish consumers’ mind Coca Cola is still not well established and Pepsi has a lot to fight for, provided Pepsi is willing to start the Cola war in Turkey. The results also show that proper distribution and an consumer engaging Marketing strategy some of which are also advised in the paper Pepsi can bring the fight to Turkish Territory as well.

The competition between coca cola & pepsi brands in turkish market: the brand loyalty