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The production of organic grape is little representative front the conventional culture in the whole world. Italy with its 60,000 (ha) of organic vineyards, that are equivalent 5.8% of all approximately the area cultivated with vine arbors of the country if it constitutes in world-wide the producing greater of organic grape. In Brazil, the state of Rio Grande do Sul, responsible by the production of 85% of grape and 90% of the national wine, has its intent production in the Serra Gaúcha, the production of organic grape, in turn, it is of approximately only 2%. However, in the city of Cotiporã, located in the mountain range “gaúcha” region, some familiar agriculturists are carrying through the process of conversion of the parreirais of the conventional system for the organic one. Thus, the objective of this article is to analyze which are the motivations that the agriculturists are stimulating to move of the production of conventional for the production of organic grape. The study it was based on Bibliographical research, work of field, application of semistructuralized interviews and collects of data in different institutions. It was concluded that the production of organic grape is if expanding in the city and the familiar agriculturists who are migrating for the organic culture they search in this system of production one better valuation of its work and the fruit for them produced, that for consequência, brings greater yield and financial stability for the agriculturist.

A PRODUÇÃO DE UVA ORGÂNICA NO ESTADO DO RIO GRANDE DO SUL: AS EXPERIÊNCIAS DOS VITICULTORES DE COTIPORÃ, RS