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This research aims to observe phonological adjustments in the pronunciation of trade names formed with elements of English in the context of Brazilian Portuguese, specifically the process of epenthesis. For this study, trade names with elements of English were first collected in Sao Paulo countryside (Brazil). Next, Brazilian speakers were required to read a sample of trade names that keep their English spelling to compare these speakers’ pronunciation with the pronunciation of these words in North American English. It was noticed that adjustments in the pronunciation of Anglicisms were motivated to adapt English syllables to the Portuguese syllable pattern.

Adaptações fonológicas na pronúncia de nomes de estabelecimentos comerciais brasileiros com elementos do inglês