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Twitter appears to be a popular social media service for academics, especially computer scientists. While some studies have begun to examine motives for academic Twitter use, little is known about academics’ considerations for following and unfollowing other users. Based on the uses and gratifications theory and prior research, we conducted an online survey among 54 computer scientists. Results show that academic Twitter use is generally characterized by information motives as well as by various social considerations. As the main reasons for using Twitter, we identify dissemination and, to a lesser degree, collection of information. However, users are also motivated by community development considerations. Accordingly, when following an account, users do not only look for content that is informative, interesting, of high quality, and current. They also tend to follow an account whose owner shares similar research interests, is an important researcher in the field, and that is personally known and liked. Unfollowing, while rather ubiquitous, is largely driven by considerations of content. To summarize, we find that academics’ subjective considerations oscillates between content and personal aspects, with content aspects driving usage, but personal aspects also shaping following decisions. These insights contribute to the current state of research on motives of academic Twitter usage finding that information and community development motives play central roles in the ensuing communication behavior and structures.

TO FOLLOW OR TO UNFOLLOW: MOTIVES FOR THE ACADEMIC USE OF TWITTER