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It is becoming increasingly difficult to adapt new teaching methods especially when addressing complex subjects of management such as operations management (OM) and supply chain management (SCM). Simulation-based serious gaming is one of the promising new approaches that leverage the learning ability for the current students – known as Digital era generation. Literature review shows few to no attempts to offer formal guidelines for the development process of serious games that are designed for education purposes. Combining and balancing objectives of learning, entertaining, keeping an active instructor role, while collecting real-time learning efficiency indicators is the main purpose of this study. The study proposes a comprehensive framework to underpin the development of simulation-based serious game – AUSUM (AUtomobile SUpply chain Management) – that can be used to support learning supply chain concepts such as supplier selection, production planning, order fulfilment, inventory management and more. Results demonstrate a very high satisfaction level from the learners on the usability and learning technique. Integrating optimisation with simulation has also enabled the game to offer different learning modes with different configurations in order to accommodate the level of learners and style of learning.

APPLICATIONS OF OPTIMISATION IN SERIOUS GAMES DESIGN: AN INTEGRATED FRAMEWORK