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In view of the high importance of innovations in modern society, subjects of economic activity can not depend on the creative insights of outstanding personalities. Creativity has to become a sustainable resource of value increase. Three modern methods of structuring and assessing the creative capacity of personnel for innovative goals are considered in the article: the innovative-adaptive approach of M. Kirton, the profile of creative solutions to the problems of M. Basadur and the concept of mixed styles by J. Puccio.

THE METHODS FOR THE CREATIVE CAPACITY OF ORGANIZATION’S PERSONNEL EVALUATION