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The development of the tourism industry is one of the strategic directions of developmentof many countries, the contribution of this industry to the world GDP is growing every year.Over the past two decades, the Republic of Belarus has set itself such a task, which is characterized by global trends in the development of this industry. However, despite the significant tourism potential of Belarus, there is a significant lag in the share of the contribution of this sector of the economy to the country's GDP, which continues to remain a negative balance of foreign trade in tourist services of Belarus. In order to improve the use of the existing potential of Belarus in this area, the article discusses the possibility of using the theory of generations in forecasting trends in demand for tourist services.

ACCOUNTING OF THE THEORY OF GENERATIONS WHEN PLANNING DEVELOPMENT OF TOURISM INDUSTRY OF BELARUS