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This study investigates the role of public relations and public relations BPWS approach in dealing Madura society Kabupaten Bangkalan in resistance to the presence institution. By examining the role and the model approach, also are expected to know how to overcome BPWS public relations crisis management. Because if the difference between the interests of the society Madura BPWS left unchecked, this problem is not likely to be a prolonged crisis that threatens the existence BPWS. Key words: Crisis Management, Public relations BPWS, Madura community resistance in Bangkalan

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MANAJEMEN KRISIS PUBLIC RELATIONS (STUDI KASUS TENTANG PERAN PUBLIC RELATIONS BADAN PENGEMBANGAN WILAYAH SURAMADU (BPWS) DALAM MENGHADAPI RESISTENSI MASYARAKAT MADURA DI KABUPATEN BANGKALAN TERHADAP KEHADIRAN LEMBAGANYA)