English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

The following is a conceptual paper, reflecting on the author’s own experiences whilst lecturing in marketing at London universities and, as a marketing professional. In addition, it provides current, supporting academic literature with the aim of stimulating further thinking and discussion. Finally, the paper offers suggestions for future activities that could be implemented in order to further address some of the issues raised

Getting the best out of your students through cultural appreciation – multiculturalism in a ‘British’ university business classroom setting