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The satisfaction of farmers with the supply of rural public goods is an important indicator of the effectiveness of rural public goods investment. Using cross-sectional data on 400 farmers in five counties of China’s Shaanxi province, this study adopts ordinal logit and probit models to investigate rural residents’ satisfaction and the influencing factors in the supply of public goods. The empirical results indicate that the income of farmers has a significantly negative impact on their satisfaction, farmers who were consulted in the process of public goods supply have higher satisfaction levels than farmers who were not, and farmers who profited from the supply of public goods are more satisfied than those who did not. Additionally, other factors have a significant impact on the satisfaction of certain public products. For example, the older the respondents, the higher their satisfaction with medical hygiene service and higher education levels among the respondents reduce their satisfaction with compulsory education. Our empirical results provide a relevant reference for government departments in China.

RURAL RESIDENTS SATISFACTION AND INFLUENCING FACTORS IN THE SUPPLY OF PUBLIC GOODS IN CHINA