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I think that I take every opportunity to promote this journal. Whenever I hear about an interesting project or a bit of research, I interject and say "Are you planning on publishing that and have you considered the Partnership journal?". Often the response is "What journal?" I flog the journal during job interviews, at conferences, at work, and I send out emails and broadcast on listservs. I am also confident that the editorial board members take every opportunity to promote the journal too. Even without our active participation, library blogs pick up articles or announcements and further disseminate information about this journal, so much so that I get requests from China asking about subscriptions, yet I still encounter librarians in my own province who have never heard of it. I wonder, how can every library association promote the journal on their websites, in their publications and listservs to a total of 8,000 members yet I still encounter colleagues on a regular basis who have never heard of it. The journal receives tens of thousands of hits on the site and articles are downloaded thousands of times. If you google the exact phrase "Partnership: the Canadian Journal of Library and Information Practice and Research" you get over 27,000 hits. So I guess, some people do know about it and perhaps building a participant base just takes time.

Shouting from the Rooftops