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The objectives of research were to determine the factors that affected to demand of broiler meat in Kendari city, to obtain the response (elasticity) of population, income, price of boiler meat, beef, free-range chicken meat, eggs, bandeng, cooking oil, rice and occurrence of avian influenza on changes in demand of broiler meat, and to predict the demand of broiler meat in Kendari city. The location was selected based on its highest population. The method used in this research was a descriptive analysis using time series data (1994-2008) covering population, income, price of broiler meat, beef, free-range chicken meat, eggs, bandeng, cooking oil and rice. The demand was estimated by a demand function approach using multiple linear regressions in logarithm. Regression analysis result showed that independent variable collectively affected significantly (P<0.01) on dependent variable with R value 0,9804. Partially, the amount of population, income, the price of broiler meat, the price of beef, the price of bandeng, the price of cooking oil, the price of rice influence broiler meat’s demand. Prediction of broiler meat consumption in 2015 is 428,463 kg. Population increase, per income capita, beef price and bandeng price increase can affect broiler meat demand. Broiler meat price, cooking oil price and rice price increase can reduce broiler chicken demand. Income elasticity of Kendari city Population on broiler chicken demand has positive value and less than one, which shows that broiler meat is one of primary needs. Functionally, broiler meat is a substitute goods for beef and bandeng, whereas cooking oil and rice are complementary goods. Trend of broiler meats consumption increasing, with time and population.

ANALISIS PERMINTAAN DAN PREDIKSI KONSUMSI SERTA PRODUKSI DAGING BROILER DI KOTA KENDARI PROPINSI SULAWESI TENGGARA