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Response Analysis of Stop Smoking Campaign Webtoon Using Text Mining Technology: Focused on the “Tale of Cigarette” Comments Dong Kyun Lee, Seo Joon Lee, In Young Choi Graduate School of Healthcare Management and Policy, The Catholic University of Korea, Seoul; BK21PLUS Program in Embodiment: Health-Society Interaction, Department of Public Health Sciences, Graduate School, Korea University, Seoul; Department of Medical Informatics, College of Medicine, The Catholic University of Korea, Seoul, Korea