English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

The paper presents the research results of the cognitive approach to the essence of the financial services market (FSM). They allowed the authors to single out the following conceptual approaches to its definition: the institutional approach, the resource approach, the product approach and the market approach. Their peculiarities, as well as nature, were analysed and described. Subsequently, the study of the financial services market essence was conducted by using the epistemological approach to clarify the nature of this market, which was based on the synthesis of such definitions as «market» and «financial services». The application of the cognitive approach to the identification of the category «financial services market» essence has allowed the authors to propose their own interpretation of such a concept. Practical basis of the research were financial services markets of Ukraine and Bulgaria.

Features of the cognitive approach application to the essence of the financial services market identification