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Manuscript type: Empirical  Research Aims: Sellers/retailers understand that there is always a risk behind the online interaction (e.g., anonymity or proximity) and respond with the multi-platform commercial channel (click-and-brick). The click-and-brick (multi-channel) retailers gain, relatively, an immense prominence and rivalry from the pure-click (single-channel) retailers as the consequences. The present study attempts to measure the impacts of both retailersu0027 (multi u0026 single) web-features on trust u0026 value perceptions.  Design: Utilizing structural equation modelling, the current study recruited 565 experienced respondents to provide primary data.  Research Findings: These empirical findings/evidence provide one, among several others, insight (recommendation) to pure-click retailers in developing and promoting offline presence thus weathering the competition from multi-channel retailers.  Theoretical Contribution: Authors proposed online loyalty construct into the online consumer behaviour. However, they ultimately concluded that the employed e-service features produced insignificant influence on the patron’s e-loyalty. Instead of the e-loyalty variable, the perceived value construct is introduced in the recent study.  Research Limitation: The limitation of present study originates from the research scope which revolves around customeru0027s perception on real-life retaileru0027s brand. The question remains if the retaileru0027s unresolved negative performance could overwrite the perceived value and make them prone to brand-switching.

PERCEPTIONS OF TECHNICAL AND SOCIAL PRESENCE TOWARDS CUSTOMERS TRUST AND VALUE: CLICK-AND-BRICK VERSUS PURE-CLICK RETAILERS