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Aim. The aim of the study was to determine the impact of physical activity, fitness programs, and lifestyle changes on obesity prevention and on improvement of the quality of life. Material and methods. The effects of physical activity in the framework of self-developed fitness program for obesity prevention, motivation and quality of life improvement, were studied. The article deals with analysis of the results of prospective studies on overweight women with obesity. During 6 months a complex of preventive measures according to personally developed physical activity plan as part of a fitness program was applied. Results and discussion. Technical progress, urbanization, minimal physical activity, fast food consumption and availability of low-calorie foods have led to worldwide spreading of such disease as obesity. At the same time obesity is common not only in developed countries. At the end of the last century, the experts have conducted extensive research that resulted in naming obesity as «non-communicable pandemic of the XXI century». Obesity is a chronic heterogeneous disease. Its development and progression is associated not only with genetic, hormonal and neurological factors. The academic community assigns an important role to behavioral factors. As a rule, it is a deskbound lifestyle and a lack of physical activity, accompanied by eating disorders. Conclusion. There is a need to synchronize the efforts of medical and sport communities in the struggle for human health in order to obtain the best results.

FITNESS-PROGRAMS AS A TOOL FOR OBESITY PREVENTION AND FOR QUALITY OF LIFE IMPROVEMENT