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This research aims to determine the influence of the factors of production of raw materials (coffee beans) and labor in the coffee ground agroindustry in Jambi City, analyze the level of optimization or economic efficiency of the use of coffee bean production factors and labor in the coffee ground agroindustry and determine the use of production factors optimal coffee beans and labor in the coffee ground agroindustry. This research was conducted for six (6) months from April to September 2019. The research subjects were the owner of the ground coffee business and the object of research was ground coffee produced in various types of packaging. 1 month, starting June 2019 until July 2019. Based on the research results physical/technical addition of raw materials for coffee beans and labor per quarter influences the increase in ground coffee production. Each additional raw material for coffee beans by 10% will increase the production of ground coffee by 4.09%, while the addition of labor will increase the production of ground coffee by 4.14%. The use of coffee bean raw material production factors can be added up to an optimal limit of 28,876.35 kg/quarter or there is an increase of 23.68% of the actual use. In one month the optimal limit is the amount of raw material used to be 9,625.45 kg or 385.02 kg per day. The use of labor can be added up to an optimal limit of 114 working people (HOK) or an increase of 25.30% of the actual use of labor. Calculated in working hours, the optimal use of working hours is 17,100 working hours per quarter or 5,700 working hours per month. Within one workday the limit for the optimal use of work is 228 hours with the number of workers being ± 38 people. The optimum amount of production is 27,354.32 / quarter, an increase of 5,165.02 kg (23.28%) of actual production. The optimum profit increased by Rp 335,257,566.67 or 23.68% of the actual profit.   

ANALISIS OPTIMASI PENGGUNAAN FAKTOR PRODUKSI KOPI BUBUK PADA AGROINDUSTRI XYZ DI KOTA JAMBI