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Abstract:    This research aims to analyze the effectiveness of rubber farmer communications through the identification of internal and external characteristics and the communication process reviewed from elements of communication.   This research applied a survey method in two villages in Gunung Toar sub-district through an interview to 83 respondents by using purposive sampling method.     The analysis of the scale of Likert used to analyze the level of cosmopolitan and external characteristics  .   Descriptive analysis used to analyse the communication processes reviewed from communication elements  .   Characteristics of the internal and external rubber farmers are: 99% of age-productive respondents, 89% male gender, 42% high school educated and undergraduated, 77% have medium land area (0.5 – 2 ha), 71% experienced farming between 11-20 years, 58% have Between 3-4 people, the level of cosmopolitan respondents judged ineffective. The intensity of the respondents’ rubber counseling is quite effective, the accuracy of the counseling channel is quite effective, and information source is quite effective  . The communication process   consists of   extension, farmer   group   core   management  ,   t  ouke,   trader   and others as source of information. Message in the form of information about farming in the upstream, cultivation, downstream and supporting subsystems  . Media is in the form of meetings, WhatsApps, cellphones, brochures, and rubber farmers as communicants. Feedback in the form of agree, ready to try and rejection feedback. The physical environment is in the village office, sub-district office and in the direct field and counseling is held once a week.     Abstra  k:  Penelitian ini bertujuan untuk menganalisis komunikasi petani karet melalui identifikasi karakteristik internal dan karakteristik eksternal serta proses komunikasi yang ditinjau dari unsur-unsur komunikasi. Penelitian ini menggunakan metode survei pada dua desa di Kecamatan Gunung Toar melaui wawancara responden yang berjumlah 83 responden menggunakan kuesioner. Pengambilan sampel dilakukan dengan metode  purposive sampling . Alat analisis yang digunakan yaitu analisis skala likert yang digunakan untuk menganalisis tingkat kosmopolitan dan karakteristik eksternal. Analisis deskriptif yang digunakan untuk menganalisis proses komunikasi yang ditinjau dari unsur-unsur komunikasi. Karakteristik internal dan eksternal petani karet yaitu: 99% responden berusia produktif, 89% berjenis kelamin laki-laki, 42% berpendidikan SMA dan S1, 77% memiliki luas lahan sedang (0,5 – 2 ha), 71% berpengalaman usahatani antara 11-20 tahun, 58% memiliki tanggungan antara 3-4 orang, tingkat kosmopolitan responden dinilai tidak efektif. Intensitas penyuluhan karet responden cukup efektif, ketepatan saluran penyuluhan cukup efektif, sumber informasi cukup efektif. Proses komunikasi yang terjadi yaitu: penyuluh, pengurus inti kelompok tani, touke, pedagang dan lainnya sebagai sumber informasi .  Pesan berupa informasi tentang usahatani pada subsistem hulu, budidaya, hilir dan penunjang. Media berupa pertemuan,  whatsapp, handphone  dan brosur, petani karet sebagai komunikan.  Feedback  berupa  f  eedback  setuju, siap mencoba dan penolakan. Lingkungan fisik yaitu di kantor desa, kantor camat dan di lapangan langsung serta penyuluhan dilaksanakan satu kali seminggu.   

ANALISIS KOMUNIKASI PETANI KARET POLA SWADAYA DI KECAMATAN GUNUNG TOAR KABUPATEN KUANTAN SINGINGI