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This research aims is to analyze the income of ornamental plants traders who live in central areas (Nglurah) and non-central area (Kalisoro and Ngledoksari). Main method in this research is descriptive analytic. Location of this research is done intentionally (purposive), whereas choose Tawangmangu District. Determination of respondents was done accidental (accidental sampling) to 30 ornamental plants traders central area and 30 traders of ornamental plants non-central areas. The data used in this research are primary and secondary data. Data analysis method used is income analysis, multiple linear regression analysis, F test and T test. Based on the results of income analysis shows: the average total cost of local traders in Central area amounted to Rp 8,508,364.62 with revenue of Rp 14,330,849.82 and income of Rp 5,822,485.20. The average total cost traders in Non-Central area is Rp 7,983,978.00 with revenue of Rp 14,590,483.33, and income of Rp 6,606,505.33. The result of t test shows that the income of ornamental plants traders in Center area is influenced by the experience of trading (X 2 ), business capital (X 3 ), and land area (X 6 ). While the traders of ornamental plants in the Non-Center area is influenced by the experience of trading (X 2 ), business capital (X 3 ), and labor in the family (X 5 ) .

ANALISIS PENDAPATAN PEDAGANG TANAMAN HIAS PADA DAERAH SENTRA DAN NON-SENTRA DI KECAMATAN TAWANGMANGU