English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

In recent times, the use of political ad campaigns has become increasingly popular, as was evident in the 2015 gubernatorial elections in Lagos State. Advert campaigns of several candidates filled the media, which seemed to be a clear distinction from election campaigns in the past, in which the focus was mainly on political rallies and speeches. This led me to seek to understand the effectiveness of political ad campaigns in shaping the voting behaviour of Nigerian voters. Specifically, I examined political ad campaigns of the All Progressive Congress gubernatorial candidate in Lagos State, Akinwunmi Ambode. A field survey of eligible voters in Lagos State was carried out to further ascertain the efficacy of political ad campaigns on the electorate. From the field survey, results were collated, analysed and summarised using frequency tables. Findings from the study showed that political ad campaigns do not have a strong effect on the electorate’s voting behaviour but still play a role in the electoral process. I concluded that political candidates and parties should concentrate on other election campaign strategies. I also recommend that further studies be conducted to better understand other factors that influence voting behaviour.

Political advert campaigns and voting behaviour: Akinwunmi Ambode’s 2015 Election Campaign in Lagos State