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Tourism Village is the development of a region (village) by utilizing the elements that exist in the village community as a tourism product attribute that is able to provide and meet a series of needs of a tour. (Putra, 2006: 67). The existence of tourism villages in Indonesia is experiencing a very rapid development. The development was seen from the year of 2009 which only recorded 144 tourism villages that developed to 980 tourism villages in 2013. Moreover, the development of tourism villages is also targeted to reach 2000 villages next year. (Ministry of Tourism, 2014). Some provinces that develop tourism villages as destinations include: NTT, Bali, Yogyakarta, Central Java, and East Java. East Java itself has around 150 tourism villages that are scattered in several areas such as Blitar, Probolinggo, Pacitan, Banyuwangi, Malang Regency, and Batu City (Department of Culture and Tourism of East Java Province, 2014).

Analysis of Sapta Pesona (Seven Enchantments) Implementation in Tourism Village: Study at Pujon Kidul Tourism Village of Malang Regency, Indonesia