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Resumo: Dado ao lugar central que o Testemunho Religioso ocupa na liturgia das igrejas neopentecostais e o evidente uso que fazem do genero no contexto midiatico como forma de persuasao e adesao de novos fieis, esta pesquisa se propoe a investigacao de como se da a construcao das imagens de si neste genero de discurso. Para investigacao do fenomeno recorre-se aos estudos sobre ethos e pathos nos teoricos da Escola Francesa de Analise do Discurso aplicando-os aos testemunhos que a Igreja Universal do Reino de Deus publica em sua pagina na internet: www.eucreioemmilagres.com.br . Palavras-chave : Ethos.Pathos. Igreja Universal do Reino de Deus. Testemunho religioso. Abstract :Religious Testimony occupies a central place in the liturgy of neo-Pentecostal churches and the genre is widely used in the media context as a form of persuasion and accession of new believers. So, this article aims to investigate how is the construction of the images of themselves in this kind of discourse. In order to do that, it investigates the phenomenon through the study of ethos and pathos in theorists of the French School of Discourse Analysis by applying them to the testimonies the Universal Church of the Kingdom of God published on its website www.eucreioemmilagres.com.br . Keywords : Ethos. Pathos. Universal Church of the Kingdom of God. Religious Testimony

Ethos e Pathos na constituição do gênero testemunho religioso na mídia