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With the increased possibility of interactivity from the Web 2.0, journalists were challenged to reinvent themselves as professionals in face of the need for answers to an audience that interacts with vehicles. The objective of this article is to think about these new functions that meet attributions from both journalism and marketing fields, changing journalistic routines and leading to important questions about the values that govern journalists in news selection, verification and editing processes after the advent of social networks. The work is the result of a research, in an ethnographic perspective, carried out in the Diario de Pernambuco, the oldest newspaper in circulation in Latin America, and in the Spanish La Vanguardia.

O QUE FAZEM O COMMUNITY MANAGER E O EDITOR DE MÍDIAS SOCIAIS EM DOIS VEÍCULOS DE REFERÊNCIA: ciberjornalismo ou marketing?