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Resumen La actividad del diseno industrial se desarrolla en un contexto y unas circunstancias, los cuales, concretados en problemas y necesidades, marcan sus objetivos y su direccion de evolucion. El diseno es por definicion desarrollo, cambio, y por ello puede generar un impacto en la realidad en la que existe. Las personas son las protagonistas del desarrollo, y tambien del proceso de diseno, que segun las metodologias mas actuales, como el design thinking y el diseno centrado en el ser humano, debe generarse por y para las personas, como herramienta de respuesta a sus problemas. Esta herramienta de cambio se propone como una nueva funcionalidad del diseno. Sus caracteristicas se definen mediante una comparacion de metodologias: de aquella propia de la produccion artesanal, y de la propia del diseno industrial proyectual (tradicional y actual), buscando sus similitudes y diferencias, y desembocando en una integracion equilibrada de ambas, que generara un proceso combinado capaz de originar una mejora en situaciones de subdesarrollo. Abstract The activity of the industrial design is developed in a certain context and circumstances, which may be specified by problems and needs, settling its objectives and direction. Design means by definition development, change, and that is the reason because it can generate an impact in the reality in which it exists. People are the principal subjects of development, and also of the designing process, which according to the modern methodologies like design thinking and human centered design, must be generated by and for human beings, as a tool for solving their problems. This tool for change is proposed as a new usefulness of design. Its characteristics are defined though the comparison of methodologies: the one used by the craftwork production and the one used by planning industrial design (traditional and contemporary), searching for its similarities and differences, and finally leading to a balanced integration of both of them, that will generate a combined process capable of originate an improvement in underdevelopment situations.

El diseño como herramienta de desarrollo humano sostenible = Design as a tool for sustainable human development