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The purpose of this paper is to compare the accommodation offer of the two resorts (Băile Felix and Hajdúszoboszló), as it is presented on the booking reservation platform, both in quantitative and qualitative terms. The specific objectives of the study are: identifying the objective differences resulting from the quantitative and qualitative analysis of the accommodation offer of the two resorts, as evidenced by the information provided by Booking.com; identifying the quantitative and structural differences of accommodation reviewers; the comparative analysis of ratings obtained on the seven quality assessment characteristics and types of accommodation structure; determining the weight of negative comments in total comments and the issues mentioned in negative reviews by their frequency. Statistical analysis was performed for comparative quantitative and qualitative analysis, on the Booking.com basis data. A sample consisting of 2030% of the listed units was formed, respecting the weight by type of structure. For comment analysis, content analysis was used, which is a technique often used in text analysis by code schemes. More than 16,000 ratings and over 9,000 total comments and over 700 negative comments from 512 (120-selected in sample) accommodation structures in the two resorts were analyzed. Were discovered in the course of conducting this research: because of significant differences observed in the structure of the accommodation units types and their star rating, the comparison in terms of classification is not relevant in this case; taking into account the perceived quality reflected in the Booking.com score, there are no significant differences between the two resorts, but quite a symmetrical arrangement; the nationality structure of the visitors who made a rating on Booking.com for that two resorts is quite different but not like travel mode; the analysis of total comments shows a slightly higher weight of negative comments for Băile Felix and the comparative analysis on quality characteristics revealed minor differences for that two resorts, below 0.3%, but the deeper analysis of the negative comments posted revealed important different quality problems for two resorts. An interesting observation resulted from survey is that for the same average of assessments, the conclusions may be very different on the same resort or even the same accommodation structure. This analysis is restricted by the fact that not all the accommodation offer of the two resorts is listed on Booking.com and that different offers are shown differently both in quantity and in structural terms, so it may not have been taken into account either at least all existing units on Booking.com on the date of your search.The empirical contribution is that this work makes an analysis that has not been done in the past for these resorts. This research is valuable because it compares the information on the two resorts on the very popular booking platform, Booking.com. In addition, there are two resorts in direct competition and positioned close to each other. The practical implications of this study are valuable, by the results obtained, for the tourism operators in the two resorts. There are known sources of consumer dissatisfaction and these are analyzed comparatively on the two competing resorts. The ToSEE – Tourism in Southern and Eastern Europe, Vol. 5, pp. 73-88, 2019 O. Ban, L. Droj: COMPARATIVE ANALYSIS OF THE ACCOMMODATION ONLINE OFFER FOR ... 74 implications of the study are of a social nature, considering that the high complaints of tourists are also related to discrimination issues, felt in the accommodation structures. The scientific contribution of the study is that it highlights the need to know the importance given by reviewers to the quality characteristics (in accordance with Importance-Performance Analysis), in order to properly assess the satisfaction of the consumers of tourist services.

COMPARATIVE ANALYSIS OF THE ACCOMMODATION ONLINE OFFER FOR BĂILE FELIX (ROMANIA) AND HAJDÚSZOBOSZLÓ (HUNGARY)