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Purpose – The main paradigm of sustainable tourism development are local residents, that is, their direct and indirect support in the process of sustainable touristic planning and development of any touristic destination in the world. Their attitude needs to be taken into account during the decisionmaking processes regarding future tourism development and local residents need to find their own interest (employment, ensuring a better standard of living, the possibility of entrepreneurial activities, market for new products, improvement of infrastructure and so on.). Local selfgovernment is responsible for monitoring and recognizing the need and expectations of local residents. The aim of this paper is the examination of local residents' attitudes with regard to the development of tourism and the establishment of tourism development in observed Adriatic coastal destinations. Methodology – Research was conducted in 2016 in 9 Adriatic coastal destinations via survey questionnaire, created according to the SUS-TAS model Choi and Shirakaya (2005), using the social dimension of the model. The research consisted of 371 subjects, all local residents, older than 18. The data gathered was analyzed using appropriate statistical methods with the help of a software program for social sciences Statistica, Ver. 12. Correlations analysis and factor analysis were used from the statistical methods in order to determine the attitude of local residents in researched tourism destinations. Findings – The results of this research show that local residents do not support the current direction of tourism development in researched coastal destinations and are aware of all the negative consequences of the development of mass tourism that is not governed by the principles of sustainable tourism development. Three main components of sustainable tourism, long-term planning, full community participation and sustainability of the environment in tourism, are areas in which local residents wish to be actively represented in the decision-making process. Contribution – Research data presented by this paper can suggest critical implications to local authorities who should take them into account when considering tourism development, including the role and significance of local residents without whose active participation there is no sustainable tourism development. The initiative for tourism development based on the principles of sustainable development needs to come from the local community, from the local residents, who need to understand that, in tourism, economic benefits are brought on by ecological responsibility, that is, not exhausting the local environment as the primary tourism resource and conservation of natural and built attractions. Therefore, the necessary task of those conducive to development, primarily local authorities, developmental agencies, destination management organizations, is the improvement of channels of communication and coordination.

SUSTAINABLE TOURISM DEVELOPMENT OF COASTAL DESTINATION – THE ROLE AND THE SIGNIFICANCE OF LOCAL RESIDENTS