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in the article Georgian population is segmented according to financial resources and a style of money management. The article is based on the newest references and rich factual materials. Six segments of Georgian population are represented according to financial resources. These segments are grouped under three corresponding socioeconomic statuses. Last three segments are grouped under the socioeconomic status of financially adapted and it comprises 28.3% of Georgian population. Another two segments are grouped under the socioeconomic status of more or less financially adapted and it comprises 35.9% of Georgian population. The remaining segment, i.e. 32.4% of Georgian population, has socioeconomic status of being into financial hardship. We used 23 theses (related to a money management) for in-depth analysis of techniques of money management that are widely-spread in Georgian population. We analyzed conclusions of above-mentioned theses and identified the following 6 segments of Georgian population according to the style of money management: financially responsible (34%); with financial fears (22%); with business thinking (12%); burdened with debts (16%); wasteful (11%) and "shopaholic" (5%).

A SEGMENTATION OF GEORGIAN POPULATION ACCORDING TO FINANCIAL RESOURCES AND A STYLE OF MONEY MANAGEMENT