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in this article the author analyses the terms «motivation» and «a motive» in the context of psychological and educational science. The author considers the types of motives that can influence on motivational sphere of adults during the educational process. In the article the factors are determined that should be taken into account while organize the educational process for adults. The author pays attention to the contextual and thematic organization of learning material as one of the way to raise motivation of learners.

Motivation as a mean of act inspiration in edicational process for adults