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Availability of fertilizer on the peak season of cultivation is a very big problem in our country due to less production and black marketing of fertilizer, especially nitrogenous fertilizer. So, government of India now adopted a digital initiative under which now fertilizer being sold through Electronic Point of Sale (ePoS) system with integration of digital records of beneficiaries. The Aadhaar enabled Fertilizer Distribution System (AeFDS) is a potential to streamline subsidies to actual beneficiaries and also facilitate in releasing subsidies to fertilizer companies based on the actual sales made. The ePoS device retrieves information from UIDAI server, Webland server & SHC server for authentication and transactions are made through the Biometrically Authenticated Physical uptake (BAPU) model. Govt. of India has chosen the Krishna district‟s (Andhra Pradesh state) model of implementation for piloting DBT in fertilizers in 16 districts across the country. This research paper mainly focuses on farmers‟ knowledge and awareness about Aadhaar enabled Fertilizer Distribution System (AeFDS) and retailer thinking about it. K e y w o r d s

international journal of current microbiology and applied sciences

Major Challenges in the Implementation of AADHAAR Enable Fertilizer System and Perception of Farmers and Retailers About ePoS (A Case Study of Kanpur District, Uttar Pradesh State)