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Mobile social media is widely employed in higher education to provide students with an opportunity to learn regardless of time and place in order to obtain a higher education degree. However, little attention has been paid to the study of educator’s and peers’ influence on students’ attitude to mobile social media in distance learning. The aim of the paper is to analyse educator’s and peers’ influence on students’ attitude to mobile social media in distance learning underpinning elaboration of a hypothesis. The meaning of the key concepts of distance learning, blended learning, blended educational process and attitude is studied. Moreover, the study demonstrates how the key concepts are related to the idea of mobile social media and shows how the steps of the process are related: educator’s and peers’ influence on students’ attitude to mobile social media → empirical study within a multicultural environment → conclusions. The results of the present research show that engineering students’ positive attitude to mobile social media prevails. Directions of further research are proposed.

A Comparative Analysis of Educator’s and Peers’ Influence on Students’ Attitude to Mobile Social Media in Distance Learning