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The research, entitled “A Study of Guidelines for Developing University Students' Learning Potential", was a Qualitative Research. The objectives were: 1) to study factors affecting the students’ learning potential development at the University, and 2) to enhance the students and instructors' teaching related courses and to participate in searching for the students’ learning and potential development in regards to quality educational standards as well as relevance to the students’ needs. The instruments for collecting data were the Focus Group Discussion, Semi-Structured Interview, and Behavioral Observation Form. The research findings found that the factors affecting the students’ learning potential development were instructors, curriculum, environment, and the students themselves. The guidelines in developing the students’ learning potential included the preparation of curriculum to serve the students’ needs, the evaluation of readiness and preparedness of those students who wanted to study, the arrangement of the learning process to be appropriate for the students, as well as media, materials, and a place which facilitated knowledge management and development for the students.

Learning Theories in Association with Improving University Students’ Learning Potential