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Since the implementation of UU no. 6 of 2014, the village has considerable authority to develop its territory according to its potential. To optimize development in the village, community participation and all stakeholders in the village are needed, one of which is the younger generation. The young generation is an important instrument in the development process at various levels, with a fairly large number, and is supported by intellectual qualities that are creative, innovative, and adaptive to change to become capital for development in the village. This paper provides an overview of the new format of the youth movement as a step to optimize the role of the young generation in village development through community-based Penta helix collaboration. The method used is descriptive qualitative. The research was conducted at the Ruang Inovasi Jombang community which was considered successful in implementing the Penta Helix concept between the community, government, private sector, academia, and the media in developing and increasing the competitiveness of the village potential-based SME creative industry, so as to reduce poverty and unemployment in productive age in rural areas.

Strengthening community in increasing village potential through pentahelix collaboration