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https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

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Design/methodology/approach – Data was collected by means of a survey conducted among BA tools users working in a variety of industries in Turkey and 91 responses were obtained. The moderating effect of an organizational level contingency – analytical decision-making culture (ADMC) – on the relationships between individualand system-level factors was tested via the partial least squares (PLS) method.

The Determinants of Business Analytics Adoption: Does One-Size Fit All