English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Design/methodology/approach – The data of this research have been collected through questionnaire method. The research population was formed by the followers of the club's social media pages. In this context, there are about 228.000 people who liked the club’s Facebook account; and also there are about 150.000 people following the Twitter account. The club’s population was determined from the number of followers on the Facebook page. 384 questionnaires was distributed to the fans. Statistical Package for Social Science (SPSS) 23.0 was used to analyze the data obtained from the survey. Reliability, Frequency Distribution, Mean Standard Deviation, KMO and Barlett Test, Factor Analysis, Correlation and Regression Analyzes were performed by determining the statistical tests to be used in the data analysis when the data were coded. The Cronbach alpha coefficient was used to determine the reliability of the scales included in the survey form.

The Effect of Social Media on Sports Marketing: Konyaspor Football Club Case