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Article Classification: Research Article Purpose – The study aimed to understand the factors that influence consuming international luxury brands in Qatar with considering 3 factors of the independent variables are affected by emotional decision based to purchase luxury brands (The Need of Uniqueness, Hedonism, and Conspicuousness) and 2 other factors are affected by rational decision based ( Quality and Materialism). For that, the research is a causal study.

The Factors Affecting Luxury Brand Purchase Intention in Terms of Rational and Emotional Impact in Qatar