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One of the most significant factors affecting the buying decisions of consumers is psychological factors. In this study, compulsive buying tendencies that push consumers into non-rational buying behavior is examined. The compulsive buying tendency differs demographically is main topic of the study. In this direction, a field study was conducted and a questionnaire was applied to 383 participants. The data obtained from the questionnaire were tested by Mann Whitney U test and Kruskal Wallis analysis. The study showed that the compulsive buying tendency had shown difference on the demographic features. According to demographic characteristics except marital Z. Türk 10/4 (2018) 1198-1216 İşletme Araştırmaları Dergisi Journal of Business Research-Türk 1199 status, gender, age education level occupation and income level, compulsive buying tendency is different.

i̇şletme araştırmaları dergisi

Kompulsif Satın Alma Davranışının Demografik Özelliklere Göre Değerlendirilmesi: Görgül Bir Araştırma - Evaluation of Compulsive Buying Behavior According to Demographic Characteristics: An Empirical Study