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The practices of simple life have been a condition that consumers have been forced to implement because of trying to restrict consumption mostly due to resource shortage throughout history. People have adopted an approach that reflects their wealth to their consumption habits and to view it as a sign of luxury consumption and waste status. Today, this approach continues its existence together with the consumer society. Businesses also see that they can sustain their assets in a competitive environment where they cannot sell more, and they are always leading consumers to consume more.

i̇şletme araştırmaları dergisi

X ve Y Kuşaklarında Gönüllü Sadelik Algısının Tüketici Karar Tarzlarına Etkisi - The Effect of Voluntary Simplicity Perceptıon on Consumer Decision Styles in X And Y Generations