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Reliable forecasting of sales will increase the efficiency of the business. Increased productivity plays an important role in increasing the quality of business strategy and reducing costs. In order to increase the competitiveness of the enterprise, the manager must make the right decision based on the existing information. Forecasting plays a vital role in the planning and operation of the retail industry. Sales forecast; marketing, production, etc. (Shih and Chung, 2008).

i̇şletme araştırmaları dergisi

YSA, ARIMA ve ARIMAX Yöntemleriyle Satış Tahmini: Beyaz Eşya Sektöründe bir Uygulama - Sales Forecast with YSA, ARIMA and ARIMAX Methods: An Application in the White Goods Sector