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After 2000, a web-based new medium has expanded the usage area of the internet through the internet. These applications, which are defined as a social media, enable to share photos, videos, text and media related mixed occurances between people, have attracted the attention of users and also has given new dimension to the virtual communication (Vural ve Bat, 2010). The social media tools which are used by both consumers and tourism operators have started to used as an effective methods of promoting products and services, reaching consumers and also receiving feadback from them in tourism industry (Eryılmaz ve Zengin, 2014).

i̇şletme araştırmaları dergisi

Konakalma İşletmelerinin Sosyal Medya Kullanım Şekillerinin Tüketici Satın Alma Niyeti Üzerindeki Etkisi - The Affect of Social Media Usage Forms of Accomodation Businesses on Consumer s Purchasing Intentions