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Investors who have to make decisions under uncertainty and risk have to consider many factors. Traditional finance theories argue that individuals should be mindful of risk and return factors when making decisions, assuming that they are rational and that they are, in all circumstances, aimed at maximizing their profits. Behavioral Finance, an alternative approach, underlines that individuals are limited rational and that psychological factors are also influential in investment decisions. The aim of the study is to identify the risks that investors face when making decisions under uncertainty and the factors that influence investment decisions. For this purpose, we first examine the traditional finance theories of what investors need to do to maximize their benefits, and then the behavioral finance approach that reveals what investors actually do. Finally, the instruments we will need for the new financial regulator and the risk elements of our time to determine legal regulations are discussed.

i̇şletme araştırmaları dergisi

Belirsizlik Ve Risk Altında Karar Alma Problemini Geleneksel Ve Davranışsal Finans Perspektiflerinden Değerlendirme - Evaluation The Problem Of Decision Making Under Uncertainty And Risk From The Perspectives Of Traditional And Behavioral Finance