English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Even though the SMEs make up nearly % 98 of the businesses in our country, they cannot lean toward marketing activities due to some reasons such as liquidity problems that they encounter, resource shortage, and lack of training. However, internet use of the SMEs for marketing activities can provide a more economical and useful elbow room. Therefore, in the study, determining the viewpoint of SMEs to e-CRM activities and studying the differences in accordance with their characteristics have been C. Akkus – G. Akkus 8/1 (2016) 380-412 Isletme Arastirmalari Dergisi Journal of Business Research-Turk 381 intended. For this purpose, a questionnaire form by using a scale of critical factors that was developed by Harrigan, Ramsey and Ibbotson (2011) and consists of 35 statements. Target population of the study has been composed of the SMEs working in tourism sector in TRA 1 Level 2 Development Zone (the provinces Erzurum, Erzincan and Bayburt) 106 businesses have been identified and gone full inventory in the scope of the study. In data analysis, exploratory factor analysis, Kruskal Wallis and Mann-Whitney U techniques have been used. As a result of factor analysis, the scale has been composed of eight factors and 34 articles; it has been found that the approaches of the SMEs to e-CRM show significant differences according to the characteristics of the SMEs.

i̇şletme araştırmaları dergisi

Turizm Sektörü Kobilerinin e-CRM Yaklaşımlarının Değerlendirilmesi ve KOBİ Özelliklerine Göre Farklılıklarının İncelenmesi (Evaluation of Approaches to e-CRM by SMEs in Tourism Sector and Studying Differences According to SME Characteristics)