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The aim of this article is to explore the positioning of female entrepreneurs in GEM reports for the Republic of Croatia between 2002 and 2018. The research adopts a qualitative approach by using critical discourse analysis. The research began with content analysis looking for content related to the positioning of women and their entrepreneurship and the creation of a timeline of discussion topics. In the second stage, two-level coding system was deployed to find the dominant discourse as well as the implicit discourses. We have found the legacy of discourse subordinating female entrepreneurship to other goals. The dominant discourse is growth-supporting: the imperative of firm growth stands before gender equality.

HOW GEM REPORTS POSITION FEMALE ENTREPRENEURS: A CRITICAL DISCOURSE ANALYSIS