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Nowadays, Corporate social responsibility (CSR) has become a core concept in the context of the any industry where it is considered as a significant factor in competition and a firms' survival, primarily because CSR influences corporate credibility. CSR awareness in this concept has a key role. However, there are still few studies examining the relationship between the customer CSR awareness and corporate credibility. Additionally, some studies have contended that customer CSR awareness may indirectly affect customer behavior, and some factors may potentially mediate this influence. Hence, the present study developed a conceptual model to explain the relationship between the customer awareness of companies? CSR activities which should be created through the actual engagement of customers in corporate CSR activities in this conceptual model that may positively influence customer behavior, with mediating effect of corporate credibility.

CONCEPTUAL MODEL EXPLAINING THE IMPACT OF CORPORATE CSR AWARENESS (INVOLVEMENT) ON CONSUMER BEHAVIOR