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Entrepreneurship plays a vital role in economic prosperity, and its promotion as a solution to unemployment has been highlighted as a high priority by the South African government. Currently, Higher Education Institutions in South Africa experience a constant need to produce more entrepreneurial graduates. In order to do so, these institutions have to foster and promote an entrepreneurial culture amongst students. However, the question can be asked: are universities doing enough to support and develop entrepreneurship? The purpose of this paper is to examine South African students? perceptions on the role of the university that they are currently enrolled at, in developing entrepreneurship. The results provide this university with valuable insights that may enable them to re-invent the entrepreneurship objectives of the university.

STUDENTS’ PERCEPTION OF THE IMPORTANCE OF ENTREPRENEURSHIP DEVELOPMENT IN UNIVERSITIES: THE CASE OF A SOUTH AFRICAN UNIVERSIT.