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Generation Y refers to people born approximately between 1980 and 2000. This paper evaluates findings from in-depth interviews with seven generation Y employees in the hospitality sector. Participants in this study revealed that job choice can be associated with symbolic encounters. Generation Y-related traits, such as the need for immediacy and increased feedback, were confirmed in discussions. In addition, participants? value sets took precedence over those of their employers in some cases. Findings also revealed insight on participants? understanding of culture at work and gender roles. Conceptually, this paper sheds light on the benefits of investigating people?s identities through their experiences to better understand generational mind sets at work and to gain insight into the effects of generation Y employees on practice.

IT’S ALL ABOUT ME: AN EXPLORATION OF GENERATION Y’S PERCEPTIONS OF JOB CHOICE, TRAITS, VALUES, AND WORK RELATIONSHIPS IN THE SERVICE SECTOR